TikTok Money Calculator

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charli d’amelio

$68,340 - $113,900

Estimated price per post



addison rae

$45,900 - $76,500

Estimated price per post



Zach King

$35,460 - $59,100

Estimated price per post



Spencer X

$31,740 - $52,900

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Loren Gray

$30,720 - $51,200

Estimated price per post

TikTok Money Calculator & Ultimate Guide

Are you looking for a TikTok money calculator to estimate how much you can earn? TikTok is a popular platform that’s attracting a lot of content creators who hope to earn big. And with the right knowledge and skills, they won’t be disappointed — you can monetize and earn from your TikTok account if you commit to making high-quality videos. A TikTok influencer calculator can help.

You might be wondering just how much money you could make on TikTok. With tools like a TikTok income calculator, it’s simple to calculate how much revenue you might be able to pull in. There are several factors that go into calculating your potential TikTok earnings, including your:


Follower count


Engagement rate


And more! A TikTok influencer calculator like ours can help you figure out your possible earnings on this platform. Keep in mind, however, that the number you receive from a TikTok income calculator will only be an estimate. There’s no way to truly predict how much money you may or may not earn. A TikTok money calculator can just give you a ballpark idea!

As you use a TikTok money calculator, it’s also important to remember that your engagement rate and follower count are very important on TikTok. On other platforms, such as YouTube, you can earn revenue via advertising. But TikTok does not reimburse accounts that run ads. So if you decide to work with a brand on TikTok, you’ll likely make more money if you have more followers — and if those followers are active (which can be proved by your engagement rate). A TikTok money calculator will typically use a simple formula involving these numbers (likes plus comments divided by followers times 100) to work the numbers out.

All of that being said, a TikTok money calculator is a good way to get a general concept of how much money you might be able to make on the platform. Use our TikTok income calculator below to learn more about your income potential!

TikTok Monetization for Influencers and Content Creators

Now that you’ve figured out your potential income using our TikTok money calculator, you might be wondering: How does TikTok monetization work? There are a few key ways you can make money on the platform. Let’s break down each one.

Monetization within the platform

Currently, TikTok doesn’t offer any monetization options within the platform. This means, for example, you won’t get paid just because someone watches your video. Instead, users can make money through options like brand deals or affiliate marketing. In the future, we may see TikTok implement some changes that are similar to YouTube’s system, where content creators can earn direct revenue from their videos. But for now, you’ll need to find more creative ways to earn cash from your TikTok content.

Monetization through endorsements and brand partnerships

Influencers and content creators can make money on TikTok through landing endorsements or brand partnerships.

Other ways to monetize

You don’t have to stop with that — there are other ways you can monetize your account, too. One such option is affiliate marketing. Affiliate marketing, where influencers promote a product and receive a portion of the profit from subsequent sales, works pretty much the same on TikTok as it does on other platforms. Influencers can direct their followers to a unique link by placing the link in their bio (just like they would do on Instagram).

Many influencers and accounts also find success through ecommerce, promoting their products via their TikTok bio link. It’s easy to optimize your account for ecommerce success through tools like hashtags, brand takeovers, and more. Tailor your content to your TikTok audience and they’ll be intrigued by what you have to offer.

Highest Earning TikTok Celebrities and Content Creators in 2020

Curious about who’s making money on TikTok and how they’re doing it? Let’s take a look at a few of the highest earning TikTok celebrities and and content creators in 2020.

Loren Gray

Influencer Loren Gray shot to TikTok fame by creating videos of herself dancing, singing, and lip-syncing. Gray currently has over 42 million followers — according to Yahoo Finance, this makes her the most-followed account on the platform. Gray makes around $42,000 per post. And according to a report put out by Online Casinos, give her a little more time and she could be making up to $175,000 for a single sponsored post. That’s a lot of money, and the 18-year-old from Pennsylvania puts in the work to make it happen, posting a video to TikTok every day.

Charli D'Amelio

According to Man of Many, 15-year-old dancer Charli D’Amelio is raking in the revenue from TikTok: This teenager earns $48,000 per post. Charli is from Connecticut and is known for her dancing and lip-syncing videos. She has 51 million followers and an engagement rate of 5.41% — and all of this engagement is paying off big-time in the form of dollar bills.

Zach King

Content creator Zach King is loved by many for his whimsical videos that play with perspective, space, and the laws of video editing. At 30 years old, Zach has a little more experience creating content online than some of his TikTok peers: His YouTube channel first went viral in 2008. Zach also makes over $40,000 per post and regularly partners with big-name brands.

So what do you need to succeed on TikTok? Good news: Lip-syncing skills are optional. With a little know-how and a lot of hard work, you can monetize your TikTok account no matter what type of videos you make. Let’s dive into how to grow your following on TikTok.

How To Grow Your Followers On TikTok

Remember, like we saw with the TikTok money calculator, one of the best ways to up your TikTok earnings is to grow your number of followers. Here are a few ways to get more followers so you can earn more down the road.

Optimize bio

Your bio is one of the first things people see when they visit your TikTok account, so make sure it grabs their attention and explains who you are.

Your TikTok bio can have 80 characters. To give you a little bit of context, Instagram lets you have 115 characters in your bio. So while 80 isn’t as many, it’s still enough to play with. Get creative and show some personality in your bio. You might choose to include a quote or write a few phrases that describe who you are and what you do. And if you’re using TikTok for ecommerce or you have something to promote on your website, try adding a CTA that tells people to tap the link in your bio.

Select your niche and understand your audience

Choosing your niche on TikTok is important. When you focus on a specific industry or topic instead of generalizing, you’ll be more likely to attract people who are specifically interested in what you post. If you’re brand new to choosing a niche in general, keep in mind that your niche or specialty should be something that you’re interested in, passionate about, and/or knowledgeable about. For example, many nutritionists and RD’s use TikTok to make videos sharing healthy recipes and nutrition tips.

It’s also worth noting which niches or topics are the most popular on TikTok overall:


Arts and crafts



Once you’ve decided on your niche, you’ll be able to better understand the demographics of your audience and create content that caters to their needs and wants.

Work With TikTok

You can use an existing influencer’s influence to build your influence as an influencer. No, that’s not some kind of weird tongue twister, it’s a real strategy.

TikTok influencers can be a great way to promote a brand. And you’re trying to promote your brand. So…

Yeah, use influencers. In some cases, it might be worth it to actually pay them, but you can also reach out for collabs, crossovers, and other fun stuff if you already have a following in the a similar niche.

Right, Dwayne “The Rock” Johnson probably isn’t going to do a video with you if you message him. And you probably can’t afford his rates. He might even body slam you if you ask. We wouldn’t recommend it. But there are smaller influencers, including “micro” influencers, that might be more interested – and are definitely more affordable.

And InfluenceGrid is a great way to find them. Rather than dig through TikTok’s interface for hours, trying to track down decent influencer prospects, InfluenceGrid allows you to search for nano, micro, macro, and mega influencers, narrowing them down by country and keyword.

It can also filter them by engagement rate, views, and other metrics to help you separate the legit influencers, with actual influence, from the fakers with inflated follower counts. And you can easily run the best prospects through the TikTok influencer calculator, to get a better idea of what kind of juice they really have.

Give it a shot. It can make a big difference.

Create viral content

All pieces of viral content tend to have a few things in common. First, they’re timely. Content can be more likely to go viral if it touches on, or makes a statement about, current events. Second, viral content tells a story. This is key for all types of content, really; creating content is about storytelling. And finally, viral content is unique. It does something different. It utilizes an unexpected spin and creates something new.

When it comes to viral content for TikTok specifically, there are a few additional things you can try. Create a challenge so your followers can take part; use popular music that your audience will recognize and appreciate; and catch your viewer’s attention as fast as possible so they don’t keep scrolling on by.

Find and Use the Best Hashtags

It’s important to use hashtags on TikTok. Using hashtags on your videos can help them get discovered by more people. But how can you find which hashtags are best for your brand — and best for a certain piece of content?

Start by identifying some of your competitors or accounts that are similar to yours and seeing what hashtags they use. This can give you some ideas as you work on finding hashtags of your own. Aim for a good mix of big and small hashtags — popular tags like #fyp plus smaller, more niche hashtags that relate to your content more specifically. Then consistently use multiple hashtags on everything you post.

Be Included in the “For You” Feed

TikTok’s “For You” page, or FYP, is a similar concept to the Instagram explore tab — the FYP is a personalized feed of videos recommended for each user to watch. Getting your content on the FYP can do a lot for your account. This page is powerful because when users first open the app, they see their FYP with fresh content instead of seeing the accounts they already follow.

The best practices to get on the FYP are a bit of debate. Most users, however, agree that including hashtags like #fyp and #foryoupage on your posts doesn’t hurt. Jumping on top of trends might help, too. And creating high-quality, concise content that grabs your viewer’s attention is always a good idea.

Follow TikTok’s Content Guidelines

It goes without saying that you need to make sure your videos line up with TikTok’s content guidelines. To keep the platform a safe and fun place for everybody, TikTok users are prohibited from posting the following:

  • Names, symbols, logos, flags, slogans, uniforms, gestures, portraits, or other objects meant to represent dangerous individuals and/or organizations (such as hate groups, human trafficking, etc.)
  • Content that praises, glorifies, or supports dangerous individuals and/or organizations
  • Promotion of criminal activities (kidnapping, wildlife exploiting, selling unlawfully acquired goods, etc.)
  • Sale or use of weapons
  • Drugs and controlled substances
  • Frauds and scams
  • Violent and graphic content involving humans or animals (deaths, open wounds, animal cruelty, etc.)
  • Suicide, self-harm, and dangerous acts (suicide challenges, showing self-inflicted wounds, dangerous challenges that might lead to injury, etc)
  • Hate speech (attacks on protected groups, slurs, and hateful ideology)
  • Harassment and bullying (abusive behavior and infringement of others’ privacy)
  • Adult nudity and sexual activities (sexual exploitation and porn and nudity involving adults)
  • Anything that compromises the safety of minors (nudity and sexual exploitation, underage delinquent behavior, child abuse, grooming behavior, etc.)
  • Spam, impersonation, misleading information
  • Threats to platform security

If you post any content that contradicts TikTok’s guidelines, it will be removed.

TikTok videos have to follow certain technical guidelines, too. Your videos need to be vertical — not horizontal — in order to fit in best with the app’s layout. Use an aspect ratio of 9:16, 1:1, of 16:9. Your resolution can range from 720 x 1280 px, 640 x 640 px, or 1280 x 720 px. And while multiple types of video files are acceptable (like MP4, MPEG, MOV, or AVI), your video file size needs to be smaller than 500 MB.

How to promote your TikTok videos

Promote your TikTok videos to get more views. Use organic growth methods such as hashtags to make your content more visible, and cross-promote your videos on your other social platforms (for example, send your Instagram followers over to your TikTok). You can also create a separate TikTok Ads account to grow your audience and your brand through direct advertising.

How to improve your TikTok engagement rate

When you take steps to boost your follower count and engagement rate, you’ll increase your total revenue, too. Here are a few key tips you can use to increase your engagement and then return to a TikTok income calculator to see how your earnings might rise.

What is TikTok engagement?

Your engagement rate, on any social media platform, refers to the number of people who interact with the content you publish. The higher your engagement rate, the better! It’s important to build an audience of committed followers who care about what you post and can enter your sales funnel to become a customer of your brand. And your engagement rate for TikTok is especially important since organic reach on TikTok is higher than the organic reach seen on other social platforms.

How to calculate engagement rate

You can calculate your TikTok engagement rate by using the following formula:

Number of likes + number of comments + number of shares / number of followers x 100

This formula lets you calculate either the engagement rate of a single TikTok video, or of your entire account, depending on which numbers you plug in.

If you’d rather not do the math yourself, you can also use a helpful online TikTok money calculator — all you need to do with a TikTok influencer calculator is plug in your numbers, and you’ll instantly get an answer.

What's a good engagement rate on TikTok?

It’s easy to find your engagement rate using a TikTok money calculator. But it can sometimes be difficult to figure out whether that engagement rate is a good one. There are a few different opinions about what counts as a “good” engagement rate on TikTok. However, according to the Influencer Marketing Factory, these are the average engagement rates for certain follower ranges:


100K - 500K



500K - 1M



1M - 5M



5M - 10M





If your engagement rate is equal to or higher than the average engagement rate of the category you fall into, you’re probably doing pretty well.

Tips/Hacks to Improve Your Engagement Rate

With a little work, you can improve your TikTok engagement rate and increase your overall TikTok revenue. One good way to help your engagement rate is simply to create good content — your videos should be high-quality and well-thought-out, with all of the ingredients that make a piece of content top-notch. The better quality your video, the more people who will want to watch it.

Another way to improve engagement is to share your videos on your other social media platforms. Cross-promotion will bring more people to TikTok to watch your videos, making your overall engagement go up.

And finally, you can also participate in TikTok trends and challenges. Content that’s trendy will be popular and more widely viewed. So think about how you can repurpose or recreate the current TikTok trends in a way that your audience will love.

Calculate Your Earnings With A TikTok Money Calculator

Use a TikTok money calculator to estimate how much money you might be able to earn on TikTok. Then put these tips into practice to increase your followers and engagement — and from there, watch your earnings increase! An online TikTok influencer calculator can motivate you to work hard and make more money on TikTok.